The formulation of ROOTS hair-care has been a long process of trial of trial and error. I wanted a product that was natural, gentle, infused with herbs and essential oils and was sulfate and paraben free. And after years of research on my own and then working with different companies to assist me in formulating a product that would be safe for the hair and the body, increase moisture and stimulate growth, ROOTS was born. I knew what I wanted in my products and what I did not. I wanted to use Mother Nature. Go back to our roots and utilize unrefined organic oils, herbs and nut butters that would assist in healing and nourishing the scalp. In addition to balance the PH of the scalp and provide the necessary vitamins and minerals that increase growth and retain moisture. This was my logic behind the ingredients that were selected and why.


Organic Rosemary essential oil is one of the best oils for enhancing hair growth, which thickens the hair. Rosemary oil is believed to increase cellular metabolism that stimulates hair growth. Rosemary essential oil is said to have anti-inflammatory properties promote nerve growth improve circulation.  As a result, it could prevent hair follicles from being starved of blood supply, dying off, and leading to hair loss. 

Organic Ginger Root contains circulatory agents. These help increase the blood flow through the scalp, which improves hair growth. Ginger stimulates the hair follicles.  Ginger contains magnesium, potassium, phosphorous, and vitamins that can make hair stronger.  It is also rich in fatty acids which help prevent the thinning of hair. Ginger is a natural antiseptic and moisturizes hair and can  also help in clearing up dandruff due to its anit-inflammatory properties.

Organic Hops nourishes hair, stimulates the hair follicles, strengthens hair and helps combats scalp infections. Hops naturally conditions hair and also contains silica, which fortifies hair from within. The essential vitamins and oils present in the hops help to open the tiny pores of the scalp and reduce the hair loss. The oils in this herb help to heal the dead skin on the scalp and remove dandruff, which blocks the pores of the scalp and can increase hair loss. 

 Organic Marshmallow Root  is high in lauric acid. Lauric acid is a natural medium chain fatty acid that deeply moisturizes hair. Marshmallow root in also rich in mucilage. Mucilage is a natural hair detangler and .

Organic Slippery Elm Root strengthens, conditions, improves the health of hair and promotes hair growth, naturally. It is also a mucilage. Which mean is can increase moisture, nourish the hair  and scalp and help with detangeling. 

Organic Sunflower Oil  is a super-food when it comes to Vitamin E. Sunflower Oil naturally one of the highest forms of Vitamin E in comparison to other carrier oils thereby, making it a great hair emollient.  Vitamin E acts as a powerful emollient. Therefore, sunflower oil for hair prevents natural moisture loss and has a softening effect.  Sunflower oil is rich in linoleic acid – Omega   Sunflower oil is extremely beneficial in preventing thinning hair because of the Omega 6. Reportedly, it may help prevent alopecia in both men and women. Sunflower oil helps improve the health of the scalp Sunflower oil helps treat hair dryness.  

Olive Oil can prevent and help cure hair loss. A cause of hair loss may be due to the hormone DHT (dihydrotestosterone), which is responsible for the shrinkage of the hair follicle shaft. It is possible that production of DHT is hampered when olive oil is applied to the scalp. Olive oil adds moisture to the scalp, an area that people tend to neglect.   Olive oil adds moisture, shine, and helps to soften hair. Olive oil has antibacterial properties and antifungal properties that fight off common scalp and hair problems. With consistent use of ROOTS products you may realize a reduction of dandruff and head/scalp lice with the use of olive oil.

Coconut oil is the richest natural source of medium chain fatty acids. A special types of fatty acid with antibacterial and antimicrobial properties that can be very nourishing to the hair and body. It is also high in Lauric Acid. Lauric acid can help prevent protein loss in hair (for some people). Coconut oil’s structure allows it to penetrate hair shaft and feed the scalp. 

Castor oil has natural antibacterial and antifungal properties and is high in Vitamin E, minerals, proteins, and Omega 6 and 9 beneficial fatty acids. Its unusually high ricinoleic acid ratio makes it beneficial to skin and hair. It’s antibacterial and antifungal properties make it beneficial against folliculitis, dandruff and scalp infections and its ricinoleic acid content helps increase circulation to the scalp and improve hair growth. Ricinoleic acid is also said to help balance scalp pH which can also help replenish the scalp’s natural oils and undo some of the damage of harsh chemical hair products (and even damage from no-poo, due to over alkalinity). The antioxidants in castor oil also support the keratin in hair and help make hair stronger, smoother and less frizzy.

Flax Seed help balance pH levels and oil production. These are two factors that directly affect the rate at which your hair grows and its health. Flax seeds soothe the scalp and help calm the sebaceous glands, so they produce the right amount of oil for healthy hair growth.

Vitamin E is an antioxidant that helps repair and build tissue. When you apply vitamin E to your scalp, it helps reduce inflammation and repair damage to the follicles, and healthy follicles encourage hair growth. Vitamin E is one of the best vitamins for hair growth because of its strong antioxidant properties which prevent hair and scalp damage. It helps improve the efficiency of capillaries, boosting blood circulation. Vitamin E is also helpful when it comes to preventing premature graying.

dl-Panthenol is a derivative of vitamin B5 (pantothenic acid) and is known as a provitamin. Panthenol is a highly effective humectant, a class of ingredients used in skin and hair care products to promote moisture-retention. It has a highly hydrophilic and hygroscopic chemical structure which attracts water from the atmosphere and binds it to various sites along the molecule. Panthenol is not only a humectant, but is also a useful moisturizer and emollient. It spreads evenly on the surface of hair strands, forming a smooth film on the surface of the cuticle. This film gives enhanced coherence to the reflection of light from the surface of the hair, which imparts significant gloss and shine. The smooth film also provides excellent slip between adjacent strands of hair increasing detangling properties. Panthenol is capable of penetrating the cuticle and entering the hair shaft as well, where it aids in moisture retention and provides volume.

 Avocado Oil contains a high amounts (approximately 72%) of monounsaturated fatty acids. Monounsaturated oils may readily penetrate into the hair strand and increase moisture.  Avocado oil also contain proteins, copper, folic acid, magnesium and minerals that strengthens the building blocks of your hair. It contains vitamin E and B. Vitamin E is a good because it strengthens the hair follicles and repairs damage caused by harsh chemical treatments. Vitamin B provides nourishment to your hair follicles and prevents a flaky scalp. This healthy oil is known as a superfood because of these essential ingredients.

Aloe Vera contains proteolytic enzymes which help heal and repair the damaged cells in your scalp. This improves follicle health and indirectly boosts healthy and faster hair growth. Not only does the proteolytic enzyme help heal the scalp, but it also helps stimulate dormant hair follicles, promoting hair regrowth. It also can reduce breakage and controls hair shedding, ensuring that your hair remains thick and voluminous.It has anti-inflammatory properties that help soothe your scalp of irritation and aggravation. Its antifungal and antiviral properties help cure dandruff and flaking. Aloe vera’s high content of protein, vitamins, and minerals help it nourish your follicles and hair efficiently. The moisture content of aloe vera helps condition your hair, locking in nutrients and hydration

 Shea Butter comes from the fruit of the Karite tree that is indigenous to Africa. Raw, unrefined Shea butter contains vitamins and minerals such as vitamins A and E, as well as essential fatty acids. It has been used for centuries for its moisturizing, anti-inflammatory and healing properties. Shea butter contains Vitamin A, E, F which can provide the necessary nutrients for the scalp and hair follicles. She butter can also protect our bodies from free radicals.  Free radical damages our healthy cells and they are responsible for many of the health issues we face, including hair loss and hair loss related conditions.

Rice Bran Oil contains ferulic acid and esters These components help to stimulate hair growth. It is also rich in antioxidants and vitamin E, which provide many benefits for hair. In addition to omega-3 as well as omega-6 fatty acids which provide nourishment to your hair and also can prevent premature graying of  the hair. 

 Beeswax  is a natural wax and contains some fatty acids which are similar to those found in natural oils such as coconut oil or shea butter. Beeswax when used with other natural oils and butters can be beneficial in maintaining healthy hair and sealing in moisture.